Being a new field in marketing, online reviews have changed the landscape of buying behaviors and customer decisions. Why does someone recommend one store over another even when they offer the same services? The difference is the quality of services. Nowadays, people trust the published reviews more than word-of-mouth.

Customers believe what other customers have to say. After all, a hundred 5-star comments appear to be far more authentic than a commercial claiming to be the finest in the market. That’s why, online reviews can never be replaced by any advertisement, word-of-mouth, or email. If we consider the online clothing sector, customer decisions have been influenced by online reviews. For example, Zaful US is worth considering for fashion apparel. Why? Because it earned positive recommendations.

Google Reviews serve your SEO

One of the most significant base classifiers for local SEO is the authenticity and number of reviews on Google. When a consumer searches for a local product or service on … Read the rest