• Buying a new pair of nice shoes can change their mood. Based from studies, this is caused by some mood-boosting factor that can affect a girl’s mood when buying a new stuff. “When buying a new pair of shoes, neurotransmitter dopamine is stimulated and released inviting a feel good factor for them,” says Martin Lindstrom, a brand expert for Fortune 100 companies and writer of Buyology: Truth and Lies about Why We Buy.
• Height is equal to power. Association thing doesn’t end like that. “When ladies wear high heels, it increases their power. It can lift their status because when you wear them, you are taller,” says Helen Fisher, PhD, professor of anthropology at Rutgers University.
• Women feel sexy. Stilletos are highly in demand and perfect wear for parties and special occasions. Amongst all shoes, they are considered the sexiest with their style and shape of heels. This is why based on studies, females who wear them assumes a different feeling of sexiness. “When they wear stilettos, they imagine a primal mating pose termed as lordosis because her butts lifts and her back arches” added Fischer.
• Keeping up with fashion. Ladies are severely addicted with fashion. Whatever is in, they follow. Getting on with the trends give them a kind of feeling that makes them gain more confidence. Fashion is very essential for them and this is the main reason why they collect and collect so many shoes of various kinds, brands and color.
• Displaying their shoes for the occasion. Girls wear various shoes on different occasions. This is the reason why they have running shoes, stilettos, formal black shoes, sandals, so on and so forth.

In today’s world, fashion is important for females in developing their self confidence, their sense of style, in boosting their looks and in getting attentions from the onlookers. Next time you see a Discount Shoes with three to four pairs of sandals, at least now you have better understanding the reasons for these.